July 29, 2011
The Variety Screening Room and Event Venue officially launched a new online calendar and reservation system this week. Part of an overall web re-design performed by the firm Fresh Interactive, the new website enables potential renters to view the available calendar and to submit reservation requests online.
"We have already received a positive reaction from the new calendar and booking functionality and we are eager to begin further promoting the business of the Screening Room. This is one of many steps the board of directors is taking to raise awareness of the space and to attract more business users," said Variety Board of Directors President, Ian McPherson.
The Variety Screening Room and Event Venue is a movie theater and lounge owned and operated by Variety - the Children's Charity of Northern California, a non-profit organization serving the needs of children throughout Northern California since 1947. The venue has been used by movie studios to screen upcoming movies for nearly forty years.