The profound and long-term life-changing difference your donation and support makes to a child and their family cannot be overstated. Individuals and companies can help children on a local, national and international level by supporting or partnering with Variety.


Variety has its roots in the entertainment industry, but its heart is the community. People from all walks of life can contribute and experience the joy of helping a child, confident that their generosity has real impact and results in markedly improving a child’s future and making the world a better place.

Individual people can help a child through donations, regular giving programs, and by volunteering at Variety events and children’s outings. Many individuals also host fundraising events or take part in personal challenges to raise funds to help children through Variety.



Variety offers a wide range of opportunities for businesses to assist children, ranging from corporate volunteering at a local level, workplace giving programs, matching dollars to multi-faceted sponsor and partner programs.

According to the Harvard Kennedy School’s Corporate Social Responsibility initiative, there has been a sharp escalation in the social roles corporations are expected to play. This expectation should not be seen as a burden but as an opportunity. Approached in the right way, good social responsibility can be a source of engagement with employees and customers, innovation and competitive advantage. Here are some ways your company can be involved.

Workplace Giving and Employee Matching

Workplace giving is a simple yet powerful way for employees to assist children through the delivery of essential equipment and services to individual kids and children’s organizations. Once established, workplace giving provides the company, employees and Variety a low-cost, low-maintenance way to support children.

Many companies offer a form of corporate philanthropy through employee matching gift programs. These programs are designed to be the means by which companies match donations made by employees to Variety.. Some companies match a financial contribution for volunteer hours, some contribute a match for an employee's financial donation and other simply "match" the interest of their employees with a direct contribution. You just need to contact your employer for participation and requirements.


Sponsorship comes in many forms, from sponsoring fundraising materials, staff and supporter training, business supplies, advertising and marketing through to sponsoring one of Variety’s high profile events or iconic corporate functions. Sponsorship delivers a positive image to your company, helps you reach a new audience, increases brand awareness, motivates staff and customers and grows your brand equity.

Cause-Related Marketing/Promotions

Cause-related marketing brings together the marketing objectives of a company and the objectives of Variety to form a mutually beneficial partnership. Cause-related marketing partnerships provide a unique selling point, engage staff and customers and brand equity while delivering a very real difference to children in your community. For Variety, cause-related marketing provides awareness of what Variety does, why Variety does it and the very real positive impact Variety’s work has on children, as well as raising vital funds to be able to help more children.

Gifts and Services In-Kind

Gifts and services in-kind are a vital element in enabling Variety to meet its vision and mission. Gifts of auction and raffle prizes for events, business skills such as legal or accountancy advice or technology and office items are all necessary to successfully deliver Variety’s vision and mission.