The Variety Screening Room goes DIGITAL and 3D!

May 25, 2012

San Francisco, CA – The Variety Screening Room and Event Space is proud to announce we have gone DIGITAL!  The new state-of-the-art system featuring the very latest NEC projection system, Dolby 3D technology, and Dolby 7.1 Surround Sound cements the Variety Screening Room as the only screening room in Northern California with such setup.

In recent months, the motion picture industry has undergone a dramatic change when it comes to format and equipment.  As Variety’s Preview Room Theater primarily functions as a review screening room for the trade, we began to see that we’d lose business as studios began shipping digital instead of 35MM.

To keep that business, and maintain the firm financial base that running the business of the Preview Room Theater provides to Variety…

We’ve upgraded!


Variety is proud to offer the screening capability for: Digital and 3D cinema /35 MM / VHS / DVD / Blu-Ray / Broadcast and Satellite TV

A HUGE THANK YOU is owed to Jerry Harrah and Harrah’s Theater Equipment Company for the generosity and expertise that has guided this project from the beginning.

Thanks to Jerry, we look forward to not only continuing to support  Variety through the increased business in the Theater, but entertaining our supporters, members, and children at the movies!

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