Every year, for over 65 years, Variety – the Children’s Charity of Northern California has been vastly improving the lives of children living with disabilities, disadvantage or illness. It doesn’t take much to make a difference in a child’s life. Every donation, large or small, helps.

Don’t ever think, “My support won’t make much difference.” It does.

Variety - the Children’s Charity of Northern California is a registered non-profit charitable organization (Federal Tax ID:94-1075155). All donations are tax-deductible to the extent allowed by law.

Variety - the Children's Charity of Northern California is registered with DAF Direct.

DAF Direct’s mission is to support nonprofits by providing a cost-efficient and simple way for donors to give, and nonprofits to receive grants. By streamlining the charitable giving process for participating donors for DAF Direct helps nonprofits to tap into the growing popularity of DAFs. In 2015 alone, nonprofit organizations received $12.49 billion in grants recommended by DAF donors.1 DAF Direct helps nonprofits like yours connect with potential DAF donors at the exact moment they are researching and interacting with your organization online.

DAF Direct currently facilitates grant recommendations from donors of Fidelity Charitable®, Schwab Charitable®, and the BNY Mellon Charitable Gift Fund®. More national and community foundation DAF sponsoring organizations may be added in the future.

A cost-effective way to donate and receive funds. After a DAF grant recommendation has been approved, 100% of the funds transfer to the recommended nonprofit, with no administration or transaction fees for using the DAF Direct service.2 Compare this option to other payment options that frequently charge your nonprofit and donors fees.


People from all walks of life can serve children through Variety by becoming a regular donor, attending an event, organizing a fundraising event, taking part in a personal challenge like a marathon or trek, leaving a bequest in their will or volunteering.


Donations not only make an enormous difference to Variety’s ability to plan and fund larger projects such as our FREEDOM PROGRAM, FUTURE PROGRAM, and CARE PROGRAM and but also to meet the growing demand from individual children and their families for assistance. The donation amount is not important - every dollar is valuable and helps make a difference to a child.



Monthly giving is the easiest and most reliable way to make your donations and serves as the backbone to Variety’s charitable programs. Our secure system will automatically initiate your donation on the same day each month allowing you the flexibility to spread your contribution throughout the year while.



In conjunction with the Variety Preview Room, we offer a yearly membership that gives folks special access to member movie screens, preview parties, and special events throughout the year.



Leaving a bequest or legacy to Variety is one of the more personal ways you can support children. For some, it is an opportunity to make a gift you may not otherwise have been able to make. A bequest or legacy is an instruction within your will that reserves a part or all of your estate for a particular beneficiary. You can leave stocks and bonds, property, possessions, and money.

To make a bequest or legacy to Variety, first, make or update your will. A will ensures after passing, a person’s wishes are protected and efficiently implemented. You can review and update your will at any time. If you are unsure how to leave a bequest or legacy in your will, please speak to your solicitor or will provider, who will be able to help. To include Variety’s details, please contact Variety - the Children’s Charity of Northern California.



It takes less than 60-seconds to submit your form. We’ll contact you within 24-hours to arrange free pickup and towing of your tax–deductible donation.



Variety offers a wide range of opportunities for businesses to assist children, ranging from corporate volunteering, workplace giving programs to multi-faceted sponsor and partner programs.

According to the Harvard Kennedy School’s Corporate Social Responsibility initiative, there has been a sharp escalation in the social roles corporations are expected to play. This expectation should not be seen as a burden but as an opportunity. Approached in the right way, good social responsibility can be a source of engagement with employees and customers, innovation and competitive advantage. Here are some ways your company can be involved.


Workplace giving is a simple yet powerful way for employees to assist children through the delivery of essential equipment and services to individual kids and children’s organizations. Once established, workplace giving provides the company, employees and Variety a low-cost, low-maintenance way to support children.


Many companies offer a form of corporate philanthropy through employee matching gift programs. These programs are designed to be the means by which companies match donations made by employees to Variety. Some companies match a financial contribution for volunteer hours, some contribute a match for an employee's financial donation and others simply "match" the interest of their employees with a direct contribution. You just need to contact your employer for participation and requirements.




Sponsorship comes in many forms, from sponsoring fundraising materials, staff and supporter training, business supplies, advertising and marketing to sponsoring one of Variety’s events or iconic corporate functions. Sponsorship delivers a positive image to your company, helps you reach a new audience, increases brand awareness, motivates staff and customers and grows your brand equity. Sponsors are needed year round for numerous projects and campaigns. Monetary donations and event underwriting, product donations, and volunteer opportunities for your employees each offer opportunities to highlight your corporate citizenship.




Cause-related marketing brings together the marketing objectives of a company and the objectives of Variety to form a mutually beneficial partnership. Cause-related marketing partnerships provide a unique selling point, engage staff and customers and brand equity while delivering a very real difference to children in your community. For Variety, cause-related marketing provides awareness of what Variety does, why Variety does it and the very real positive impact Variety’s work has on children, as well as raising vital funds to be able to help more children.




Gifts and services in-kind are a vital element in enabling Variety to meet its vision and mission. Gifts of auction and raffle prizes for events, business skills such as legal or accountancy advice or technology and office items are all necessary to successfully deliver Variety’s vision and mission.