Ongoing
Worldwide Fundraiser
Download Gold Heart Pin purchase form
Our annual Gold Heart Sales kicks off this November and runs through to the end of the year. With the strong support of the Movie and Entertainment industry, the collectable Walt Disney design of Mickey's arm and Sorcerer's Apprentice wand is guaranteed to outsell our last sales drive. Our campaign will be promoted on billboards, cereal boxes, movie trailers and posters. We have stars such as Bette Midler and Jim Carrey, to name a few, endorsing Variety Gold Hearts Campaign (see enclosed promotional items from last year.) Paramount, Sony, Dolby Digital, Ford Motor Company and Best Buy are equally committed with a rewards program for theater groups meeting sales quotas. Together all of this hard work and dedication enables Variety to have collected over $800 million worldwide. Please join us in our Gold Hearts Campaign. The money raised from Gold hearts goes directly to funding programs that provide vital assistance to children's physical and emotional wellness.
